Engaging content can make or break a campaign. Whether you’re trying to engage an audience through social media or your website, you need compelling content to attract and keep and audience. Engaging content can inspire action and persuade. Content is the key driving force that converts lookers into clients and customers. If you are seeking to engage and audience, for anything from awareness to purchases, you need great content.
We are content strategists that go further than simply copywriting. We start by helping to developer a brand and voice for our clients. For clients with an existing brand and voice, we use discovery to understand and refine the voice. In our content strategy process, only once we have understood the brand do we develop a content strategy. Just as websites need to be designed with a purpose in mind, so too does the content on the website.